WE ARE SYNCING - the mark with the wordmark
GENERATED by tools/brand/make_lockup.py - edit that, not this file. The mark's three elements are copied verbatim from wearesyncing-mark.svg and sit in their own 400 x 184 box, so this file cannot drift from the mark. The wordmark is Figtree (generator/Resources/Figtree.ttf, SIL OFL 1.1), weight 500 for WE ARE and 700 for SYNCING, converted to outlines - no font needs to be installed to render this file. Placement, from WordmarkRef in generator/Sources/BrandGeometry.swift, as fractions of the mark's drawn width (400): cap heights 45 and 66.5, ink widths 321 and 516, mark to the first cap line 53, between the cap lines 28. Those six numbers were measured off the reference artwork. The letter spacing is SOLVED, not picked: the tracking that would make each line exactly its reference ink width, times 0.75 - Lennert's fraction. SYNCING therefore lands at 493.5 wide, not 516, and WE ARE at 299.0. WE ARE is white: this lockup is for DARK backgrounds, which is where the app, the splash and every mockup use it. There is no light-background variant yet.
Every chain has a delay.
Now you know it.